The Double Jaw blog
Google Ads, referrals, the front desk, reviews and the ad rules for dental, orthodontic and oral surgery practices.
Blake HickeyHow a dental practice should own its Google, Meta, TikTok and LinkedIn accounts, handle passwords and passkeys, and give an agency access the right way.
Blake HickeyGoogle's October 2026 rules now name AI agents. What that means for your practice's Google listing, email and patient privacy, and what to do next.
Blake HickeyHow to set up Google Business Profiles for a practice with several doctors, using Google's rules.
Blake HickeyHow private SLP practices get referrals from doctors, dentists and schools and reach parents online.
Blake HickeyWhat Google says about AI Overviews and AI Mode, what practices can do, and a monthly check routine.
Blake HickeySet your dental marketing budget from the goal backward: new patients needed, value per patient, allowed cost. A labeled example shows the math.
Blake HickeyOrthodontic consult follow-up: the same-day plan, the coordinator call and Florida rules on offers.
Blake HickeyHow to market an in-house dental membership plan: who it's for, what the page has to show, where to promote it and the state rules to check first.
Blake HickeyDental website design that books exams: tap-to-call and booking above the fold, service pages that answer cost, real photos, reviews, speed, tracking.
Blake HickeyFacebook ads for dentists work with doctor video, one service and a booking page. What wastes money, Meta and Florida rules, and lead form vs page.
Blake HickeyDental call tracking shows which ads make the phone ring and what happens when it does. How it works, what to listen for, and a front desk scorecard.
Blake HickeyOrthodontic marketing is three campaigns: parents of kids, teens and adults. Each needs its own ads, page and offer. How to build and schedule them.
Blake HickeyGoogle reviews for dentists without breaking Google's rules or HIPAA: when to ask, who asks, the text link, and a reply template that's safe.
Blake HickeyHow to get more dental patients without a coupon: fix the Google Business Profile, reviews, search ads, the phone and reactivation, in that order.
Blake HickeyDental implant marketing starts with a cost search and ends at a consult, if the page answers the price and the office calls back. How to build it.
One 15-minute call and a written Method Plan you keep, even if we never work together.
