For orthodontists
Braces and aligner starts from parents and adults who compare practices before they call, built on the Double Jaw Method™.
Or call (561) 240-1967. Answered right away by our AI front desk.
Free 15-minute call by phone or Zoom. You keep the written Method Plan.
The goal
More consults only help when they start. That means families who chose you, not just a lower monthly payment.
Search
AI search means ChatGPT, Perplexity, Google AI Overviews and AI Mode.
Ads
Single image ads, graphics, illustrations, infographics and video.
Referrals
Often referred from these sources. Yours may differ.
The system behind every campaign
Two parts. The top jaw is the thinking and the bottom jaw is the action. For an orthodontic practice, both close on a new start.
Top jaw
It stays put. Decide this first.
Parents of kids and teens, adults who want aligners, or both.
How long it takes, what it costs and braces or aligners, on Google and in AI search.
What a family needs to hear to choose you before they compare monthly payments.
Bottom jaw
It does the moving, built on the top jaw.
Local search, your Google Business Profile, Facebook and Instagram ads and the offices that refer to you.
Pages on your website for parents and for adults, each answering their first questions.
A fast first reply, reminders before the consult and simple follow-up for families still deciding.
Once it is live: each campaign gets measured and tuned. After the start, families get an easy way to review and refer.
A parent may call two practices the same afternoon. The plan sets up how yours calls back quickly, answers clearly and offers consult times.
The patient side
A parent may book the office that answered their questions first, and an adult may compare you with a mail-order kit before you know they exist. Blake went through adult orthodontic treatment himself, so your website starts from those questions.
Founder Blake Hickey leads every account. You see drafts early, and nothing goes live until you approve it.
Hosts and produces The Florida Bar Business Law Section CLE series on lawyer advertising compliance.
Member, National Association of Advertising Compliance. A membership, not a certification.
It starts with the Method Review: 15 minutes and a written plan you keep.
01
The button takes you to the calendar. No form comes before it.
02
15 minutes by phone or Zoom, walking both jaws of the Double Jaw Method against your practice.
03
Sent after the call. Yours to keep, whether we work together or not.
Top jaw: the thinking
The case, the towns and their first worries, in one paragraph.
The Google searches and AI questions to answer first.
Three points to lead with, in the patient's words.
Bottom jaw: the action
Google, Maps, ads and referral sources, and current spend.
What the page on your website answers, and what it skips.
How fast inquiries hear back, and what happens next.
In order, with who on your team owns each one.
Twelve quick questions, answered yes, partly or no. No email needed to see your score. Or start with the free practice printables ›
The questions orthodontists ask before the first call.
15 minutes, by phone or Zoom. The calendar shows the open times.
No. It is a working session on your numbers, and you keep the written Double Jaw Method Plan either way. If you want help after, the scope and the price come in writing first.
Only if you want them. Campaigns are built to lead with your team and your office instead of a coupon. In Florida, section 456.062 requires a specific statement on free or discounted offers, so that is checked first.
Your team does, with a plan in place before any ad goes live: a first-call script written with your team, call tracking by source and follow-up messages you approve before anything sends.
Yes. Blake went through adult orthodontic treatment and double jaw surgery himself, so he has sat on the patient side of the consult.
It depends on the scope, so it is scoped and put in writing after the free call, before you commit to anything. Monthly work can run month to month or on a 6, 12 or 36-month term that locks in your monthly price for the term. Ad spend is separate and is never part of the fee.
You shouldn't need to share patient health information to see results. Reports count calls and booked consults by source, not patient details. If a tool would handle patient information, your practice decides with its HIPAA advisor whether a business associate agreement is needed first. This is not legal advice.
Campaigns are built with your state board's advertising rules and the ad platforms' health policies in mind. In Florida that includes section 466.019 of the Florida Statutes and, for free or discounted offers, section 456.062. Blake is not a lawyer, and this is not legal advice. Your team or counsel has the final word on every ad.
One 15-minute call and a written Double Jaw Method Plan for more braces and aligner starts, yours to keep.