The Double Jaw blog
Google Ads, referrals, the front desk, reviews and the ad rules for dental, orthodontic and oral surgery practices.
ChatGPT Ads Now Rewrite Your Ads by Default. Here's the Switch.Dental marketing · 
The Chair Report: Dental Marketing News, Oct 26, 2026Dental marketing · 
Who Owns Your Practice’s Accounts? A Setup GuideDental marketing · 
AI in Your Practice’s Google Account: Read This FirstDental marketing · 
AI Search for Practices: ChatGPT, AI Overviews and AI ModeWebsite · 
Full Face Helmet After Jaw Surgery: Why I Ride the ProframePatient experience · 
Dental Marketing Budget, Set It From the Goal BackwardDental marketing · 
SARPE Surgery Recovery: What to Have ReadyPatient experience · 
Orthodontic Consult Follow-Up, From Free Consult to StartOrthodontic marketing · 
Dental Membership Plan Marketing for Uninsured PatientsDental marketing · 
Dental Website Design That Turns Searches Into ExamsWebsite · 
Facebook Ads for Dentists, What Works and What Wastes MoneyDental marketing · 
Dental Call Tracking and the Calls Your Office MissesPatient experience · 
Orthodontic Marketing for Parents, Teens and AdultsOrthodontic marketing · 
Google Reviews for Dentists, How to Ask and Reply SafelyReviews · 
How to Get More Dental Patients Without DiscountingDental marketing · 
Dental Implant Marketing, From Cost Search to ConsultDental marketing · 
Oral Surgery Marketing Built on Three Lead SourcesOral surgery marketing · 
Google Ads for Dentists, What It Costs and What to TrackDental marketing · 
Google Business Profile for Multi-Doctor PracticesDental marketing · 
Speech-Language Pathology Marketing for Private PracticesPractice growth · 
Blake HickeyOpenAI now rewrites ChatGPT ads by default. What creative enhancements change, how to turn them off, and what dental and SLP practices should check.
Blake HickeyDental marketing news, week of Oct 26, 2026: Google's 4-day rule on listing edits, AI answers linking to websites and a 10-minute Monday check.
Blake HickeyHow a dental practice should own its Google, Meta, TikTok and LinkedIn accounts, use a password manager and passkeys, and give agencies access.
Blake HickeyGoogle's October 2026 rules now name AI agents. What that means for your practice's Google listing, email and patient privacy, and what to do next.
Blake HickeyWhat Google says about AI Overviews and AI Mode, what practices can do, and a monthly check routine.
Blake HickeyA jaw surgery patient on picking a full face mountain bike helmet: fit while your face heals, airflow, trying them on and the four MIPS helmets he tried.
Blake HickeySet your dental marketing budget from the goal backward: new patients needed, value per patient, allowed cost. A labeled example shows the math.
Blake HickeyWhat helped one patient through SARPE recovery: dose tracking, feeding syringes, a blender, gentle cleaning, sleep and icing, for practices to share.
Blake HickeyOrthodontic consult follow-up, from free consult to start: the same-day plan, the coordinator call and Florida rules on offers.
Blake HickeyHow to market an in-house dental membership plan: who it's for, what the page has to show, where to promote it and the state rules to check first.
Blake HickeyDental website design that books exams: tap-to-call and booking above the fold, service pages that answer cost, real photos, reviews, speed, tracking.
Blake HickeyFacebook ads for dentists work with doctor video, one service and a booking page. What wastes money, Meta and Florida rules, and lead form vs page.
Blake HickeyDental call tracking shows which ads make the phone ring and what happens when it does. How it works, what to listen for, and a front desk scorecard.
Blake HickeyOrthodontic marketing is three campaigns: parents of kids, teens and adults. Each needs its own ads, page and offer. How to build and schedule them.
Blake HickeyGoogle reviews for dentists without breaking Google's rules or HIPAA: when to ask, who asks, the text link, and a reply template that's safe.
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