Implant · Ortho · Oral surgery · Airway
You did not spend years in school to end up managing your own marketing. Yet here you are, paying an agency you cannot read, watching low-fit calls come in while the implant and surgical cases go quiet. Let's fix that. We find where your best patients are slipping away, plug the leaks, and bring you more of the cases that are worth your chair. You get to stay the doctor.
A marketer who actually had the surgery, works inside your advertising-compliance rules, and is built for implant, ortho, oral surgery, and airway practices.
You will see, in writing, exactly where your best patients are slipping away. Before you ever pay a dollar.
Sound familiar?
You are writing a check to an agency every month, and you still cannot tell if it is working.
The phone rings, but it is price shoppers asking what a cleaning costs. Not the implant or surgical cases you want.
A lead comes in hot and sits for three hours. By the time someone calls back, they have booked down the street.
Your report is full of reach, likes, and clicks. Your schedule still has holes.
And you are no longer sure what you are even supposed to be paying for marketing.
This is not a marketing problem. It is a leak problem. And leaks can be found and sealed.
The Double Jaw Method
You already know this from the operatory. The top and bottom have to meet right, or the bite fails. Your practice works the same way. Getting found and getting booked have to come together, or the right cases slip through the gap.
We put you in front of the right patients where they are already looking. Google, Meta, and the newer places they are starting to search, like ChatGPT. The people who want implants, ortho, and surgery.
A lead is not a patient until they are in your chair. So we tighten the flow that turns one into the other. The form, the speed of the callback, and the questions your team asks before anyone touches your schedule.
Then it compounds. We track what is actually working, win back the patients who drifted off, and turn the happy ones into the referrals and reviews that bring the next ones in.
Chair time
Most marketers have never sat where your patients sit, so they miss the one thing that matters most. You get a finite number of hours in that chair every day. Spend one on the wrong appointment, and it is gone. A real surgical case never gets it back. So we do not just flood you with leads. We build the flow that filters them, books the right ones, and keeps a call list ready so an opening gets filled fast. Your chair stays full of the work that is worth your time.
Straight talk: numbers run everything we do. Your leads hit a form, conversions get tracked in Google Analytics and Meta, and you see what each dollar brings back. But any agency that swears it can track every single patient is not being straight with you. We catch everything we reasonably can, and we are honest about the rest. No vanity metrics dressed up to look like wins.
About Blake
A few years ago Blake went through double jaw surgery himself. The cone beam scan. The X-rays. The photo series, front, profile, smiling, jaws open. The impressions, and a surgeon planning his own face in 3D on a screen. So he knows exactly what your new patient feels before they ever call. Nervous, unsure, and looking for someone to trust.
For more than 15 years, his work has done one thing: turn ad spend into booked appointments. He has run lead generation for healthcare and orthodontic practices, beaten the industry benchmark on both cost per lead and volume (The Marketing Team, 2024), and produced The Florida Bar's continuing-education series on advertising compliance. So the work is built with your board's advertising rules in mind: an awareness most marketers never had a reason to develop.
He has been the patient. He has generated the leads. And he knows the rules.
Florida Bar advertising-compliance educator · NAOAC member · Contributed to a 2013 Effie Award-winning campaign · Clients have made the Inc. 500 and Inc. 5000 lists.
Proof
"He has the analytics and the data to back it up, which for a doctor brain like mine is exactly what I need. Do not look anywhere else."
Dr. Marissa Cooper, Orthodontics of Weston
"When I need advice on targeting different markets, Blake Hickey is my first and last call."
Bill Boston, owner, The Boarder Line · a client relationship since 2006
The offer
In one focused session, we map exactly where your best patients are slipping away and build you a written roadmap to more implant, ortho, and surgical cases. It is built for your practice, and it is yours to keep, even if we never work together. No pitch. Not a sales call. No prep on your end.
Want it run with you? Advisory is $2,500 a month, month to month, with a better rate at six or twelve. One implant or surgical case usually covers months. Need a one-time strategy call instead? Those are $150.
Free. No commitment. No hard sell. The roadmap is yours either way.
Not the cheapest option. Not a magic button. We do not build your website and we do not set up your CRM. We bring in the right patients and fix the flow that books them. If you want a senior lead-gen advisor who has been the patient, knows the rules, and will tell you the truth, you found him.