An upcoming book by Blake Hickey
You mastered the clinical side. Nobody warned you the business side would be the hard part. This book is about closing that gap, without the hype.
Not published yet. The early list hears first.
Why this book
Most growth advice recycles tactics from people who have never sat with the unglamorous work of actually running one. The premise of this book comes from the author's own surgery: realigning two jaws so they finally bite right is painful, it takes time, and it is worth it. Your practice's clinical side and business side work the same way.
Inside the book
The clinical side and the business side have to meet right, or the practice fails to close on what it is worth.
Growth is not the hack on your feed. It is unglamorous work, done consistently.
Change in a practice is uncomfortable before it is better. That discomfort is part of the work, not a sign it is failing.
A great clinical team cannot carry a disconnected business side, and vice versa. Cohesion is the multiplier.
Who it is for
Written for practice owners who want the truth about what growth takes, not another guru promise. If that is you, get on the early list and you will hear when it is ready.
Early list
No spam. Just word when the book is ready, and nothing else.
The author
Lead generation advisor for dental, orthodontic, and oral surgery practices, and founder of Double Jaw Marketing, a brand of Hickey Media LLC in Jupiter, Florida. More than 15 years of marketing work across cybersecurity, healthcare, and retail. And yes, he had double jaw surgery himself.