For general and restorative dentists
Implant, full-arch and restorative cases from patients who read before they call, built on the Double Jaw Method™ instead of cleaning specials.
Or call (561) 240-1967. Answered right away by our AI front desk.
Free 15-minute call by phone or Zoom. You keep the written Method Plan.
The goal
A one-time cleaning special fills a chair for an hour. The goal is higher-value cases and new patients who stay for years.
Search
AI search means ChatGPT, Perplexity, Google AI Overviews and AI Mode.
Ads
Single image ads, graphics, illustrations, infographics and video.
Referrals
Often where new patients come from. Yours may differ.
The system behind every campaign
Two parts. The top jaw is the thinking and the bottom jaw is the action. For a general practice, both close on the case you want.
Top jaw
It stays put. Decide this first.
Implants and full-arch, crowns and bridges, cosmetic work or new families.
Cost, insurance, time and comfort, on Google and in AI search.
What that patient needs to hear to trust you with a bigger case.
Bottom jaw
It does the moving, built on the top jaw.
Google campaigns and your Google Business Profile, set up for people nearby searching a specific treatment.
Treatment pages on your website that answer cost, insurance and comfort questions.
Web inquiries routed to your team right away, a clear first call and consult reminders.
Once it is live: each campaign gets measured and tuned. Every patient gets an easy way to review and refer.
An implant patient who reaches voicemail may keep searching. The plan covers who answers, how fast and what they say before a single ad goes live.
The patient side
Someone weighing an implant or a crown may read for weeks about cost, insurance and comfort. Blake has sat in the patient chair himself, so the treatment pages on your website start from those questions instead of a coupon for a cleaning.
Founder Blake Hickey leads every account. You see drafts early, and nothing goes live until you approve it.
Hosts and produces The Florida Bar Business Law Section CLE series on lawyer advertising compliance.
Member, National Association of Advertising Compliance. A membership, not a certification.
It starts with the Method Review: 15 minutes and a written plan you keep.
01
The button takes you to the calendar. No form comes before it.
02
15 minutes by phone or Zoom, walking both jaws of the Double Jaw Method against your practice.
03
Sent after the call. Yours to keep, whether we work together or not.
Top jaw: the thinking
The case, the towns and their first worries, in one paragraph.
The Google searches and AI questions to answer first.
Three points to lead with, in the patient's words.
Bottom jaw: the action
Google, Maps, ads and referral sources, and current spend.
What the page on your website answers, and what it skips.
How fast inquiries hear back, and what happens next.
In order, with who on your team owns each one.
Twelve quick questions, answered yes, partly or no. No email needed to see your score. Or start with the free practice printables ›
The questions dentists ask before the first call.
15 minutes, by phone or Zoom. The calendar shows the open times.
No. It is a working session on your numbers, and you keep the written Double Jaw Method Plan either way. If you want help after, the scope and the price come in writing first.
Yes. General and family practices that want more of the higher-value work, like implants, crowns and cosmetic cases, along with new patients who stay for years.
Yes, with a simple way for every patient to leave a review, set up to follow Google's and Meta's rules and the FTC's rule on consumer reviews. No review gating and no paid reviews. Replies to reviews never confirm that someone is a patient or mention their care, which HIPAA protects.
Your team does, with a plan in place before any ad goes live: a first-call script written with your team, call tracking by source and follow-up messages you approve before anything sends.
It depends on the scope, so it is scoped and put in writing after the free call, before you commit to anything. Monthly work can run month to month or on a 6, 12 or 36-month term that locks in your monthly price for the term. Ad spend is separate and is never part of the fee.
You shouldn't need to share patient health information to see results. Reports count calls and booked consults by source, not patient details. If a tool would handle patient information, your practice decides with its HIPAA advisor whether a business associate agreement is needed first. This is not legal advice.
Campaigns are built with your state board's advertising rules and the ad platforms' health policies in mind. In Florida that includes section 466.019 of the Florida Statutes and, for free or discounted offers, section 456.062. Blake is not a lawyer, and this is not legal advice. Your team or counsel has the final word on every ad.
One 15-minute call and a written Double Jaw Method Plan for more implant, restorative and cosmetic cases, yours to keep.