For oral and maxillofacial surgeons
Implant, full-arch and orthognathic consults from patients who have read up on the procedure, with your referral partners built into the Double Jaw Method™.
Or call (561) 240-1967. Answered right away by our AI front desk.
Free 15-minute call by phone or Zoom. You keep the written Method Plan.
The goal
More calls only help when they are the right ones, answered fast, for the cases you want most.
Search
AI search means ChatGPT, Perplexity, Google AI Overviews and AI Mode.
Ads
Single image ads, graphics, illustrations, infographics and video.
Referrals
Often referred from these sources. Yours may differ.
The system behind every campaign
Two parts. The top jaw is the thinking and the bottom jaw is the action. For a surgical practice, both close on the consult you want.
Top jaw
It stays put. Decide this first.
Implants and full-arch, orthognathic or third molars: the cases you want more of.
Cost, financing, time off and recovery, on Google and in AI search.
What that patient needs to hear from your practice before they book a consult.
Bottom jaw
It does the moving, built on the top jaw.
Case-specific Google campaigns in the towns you serve, plus simple materials for the offices that refer to you.
A patient guide on your website for each case type, with graphics, illustrations, infographics and short video.
New inquiries routed to your team right away, a short first-call script and consult reminders.
Once it is live: each campaign gets measured and tuned. After treatment, patients get an easy way to review.
A patient weighing full-arch or jaw surgery is making a big decision. The plan covers that first call before a single ad goes live.
The patient side
Many surgical patients read up for weeks first: cost, insurance and recovery. Blake had double jaw surgery himself, so the free patient handouts on this site, like the jaw surgery food guide, start from the patient side of the chair.
Patient handouts on this site are general education, not medical advice.
Founder Blake Hickey leads every account. You see drafts early, and nothing goes live until you approve it.
Hosts and produces The Florida Bar Business Law Section CLE series on lawyer advertising compliance.
Member, National Association of Advertising Compliance. A membership, not a certification.
It starts with the Method Review: 15 minutes and a written plan you keep.
01
The button takes you to the calendar. No form comes before it.
02
15 minutes by phone or Zoom, walking both jaws of the Double Jaw Method against your practice.
03
Sent after the call. Yours to keep, whether we work together or not.
Top jaw: the thinking
The case, the towns and their first worries, in one paragraph.
The Google searches and AI questions to answer first.
Three points to lead with, in the patient's words.
Bottom jaw: the action
Google, Maps, ads and referral sources, and current spend.
What the page on your website answers, and what it skips.
How fast inquiries hear back, and what happens next.
In order, with who on your team owns each one.
Twelve quick questions, answered yes, partly or no. No email needed to see your score. Or start with the free practice printables ›
The questions surgeons ask before the first call.
15 minutes, by phone or Zoom. The calendar shows the open times.
No. It is a working session on your numbers, and you keep the written Double Jaw Method Plan either way. If you want help after, the scope and the price come in writing first.
You start with a written plan built on the one case type you choose, your referral partners and who answers your phone. The plan is yours to keep, so you can use it with us, another agency or your own team.
It shouldn't. Referral relationships are part of the plan from the start. Direct-to-patient marketing is built to sit alongside them, and you decide what runs.
Your team does, with a plan in place before any ad goes live: a first-call script written with your team, call tracking by source and follow-up messages you approve before anything sends.
The ones you name, such as implant, full-arch, orthognathic or third molar cases. The plan starts with the consult you want more of.
It depends on the scope, so it is scoped and put in writing after the free call, before you commit to anything. Monthly work can run month to month or on a 6, 12 or 36-month term that locks in your monthly price for the term. Ad spend is separate and is never part of the fee.
You shouldn't need to share patient health information to see results. Reports count calls and booked consults by source, not patient details. If a tool would handle patient information, your practice decides with its HIPAA advisor whether a business associate agreement is needed first. This is not legal advice.
Campaigns are built with your state board's advertising rules and the ad platforms' health policies in mind. In Florida that includes section 466.019 of the Florida Statutes and, for free or discounted offers, section 456.062. Blake is not a lawyer, and this is not legal advice. Your team or counsel has the final word on every ad.
One 15-minute call and a written Double Jaw Method Plan aimed at the implant, full-arch and orthognathic consults you want, yours to keep.