The Double Jaw blog
Google Ads, referrals, the front desk, reviews and the ad rules for dental, orthodontic and oral surgery practices.
Blake HickeyHow to set up Google Business Profiles for a practice with several doctors, using Google's rules.
Blake HickeySet your dental marketing budget from the goal backward: new patients needed, value per patient, allowed cost. A labeled example shows the math.
Blake HickeyHow to market an in-house dental membership plan: who it's for, what the page has to show, where to promote it and the state rules to check first.
Blake HickeyFacebook ads for dentists work with doctor video, one service and a booking page. What wastes money, Meta and Florida rules, and lead form vs page.
Blake HickeyHow to get more dental patients without a coupon: fix the Google Business Profile, reviews, search ads, the phone and reactivation, in that order.
Blake HickeyDental implant marketing starts with a cost search and ends at a consult, if the page answers the price and the office calls back. How to build it.
Blake HickeyGoogle Ads for dentists averages $8 a click and $73 a lead in 2026 benchmarks. How to structure the account and track cost per booked exam.
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