For oral surgeons, orthodontists, dentists and SLPs
Braces, SARPE, double jaw surgery, aligners. The Double Jaw Method™ plans your marketing the way your cases get planned.
Top jaw · the thinking
Four small plates hold my upper jaw where the surgical plan put it. In your marketing, the top jaw is the part that stays fixed: who the right patient is, what they search and what they need to hear before they call.
Bottom jaw · the action
Screws through the back of my lower jaw and a small plate near the molars hold it in its new spot. In your marketing, the bottom jaw is what moves: Google search and Maps, AI search, ads and the offices that refer to you.
One wire
A bracket on every tooth and one wire through all of them. Your website, ads, phones and follow-up should run on one plan the same way.
The right case
One implant, upper left. Every practice has cases like this it wants more of. The plan starts by naming them.
The bite
Upper and lower meet where the plan said. In your marketing, that's one report you can read: calls, booked consults and cost, by source.
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Illustration of my X-rayMove over it to see the real one underneath
The Double Jaw Method™
Thinking and awareness
Action
My case, stage by stage
What happened in the chair, next to what it looks like for your practice.
Scans, X-rays and models. My orthodontist and surgeon planned the whole case together before treatment started.
The Method Review: where your patients come from today, which cases you want more of, and a written plan before you change anything.
Braces went on to line up my teeth for the surgery ahead.
Get clear on the right patient: the cases you want, the towns they live in and the questions they ask before they call.
My upper jaw was widened surgically, then expanded a little each day with a key until it fit.
Fix what's too tight to grow: a website that doesn't answer first questions, calls nobody tracks, a Google Business Profile that's out of date.
Upper and lower jaw, moved in one surgery, to the plan made months before.
Launch on the plan, all at once: Google search and Maps, AI search, ads, referral partners and your website, pointing at the same patient.
Weeks of soft food and blended meals. I called them meat shakes. Then more time in braces to finish the bite.
New campaigns need time to settle. Watch calls and booked consults, adjust what's clearly off, and don't rip it all up after week one.
The braces came off once everything was in place.
You see which sources book the right cases, and that's where more of the effort goes.
I wear aligners to hold the result. Skip them and things drift.
Monthly upkeep: fresh reviews, updated pages, call checks and a report you can read.
Built for your specialty
Implants, full-arch, wisdom teeth and jaw surgery. Patients who research for weeks, and the orthodontists and dentists who refer them.
For oral surgeons ›Braces and aligners for kids and adults. Parents choosing a practice, and surgical cases you share with oral surgeons.
For orthodontists ›Cleanings and exams that keep families coming back, plus crowns, fillings and implant cases from patients who compare first.
For dentists ›Tongue, lips and the muscles behind speech and swallowing. Parents with questions, and the pediatricians, dentists and schools who refer.
For SLPs ›Where it starts
15 minutes by phone or Zoom. I walk both jaws of the Method against your practice, and you keep the written plan whether we work together or not.
Opens the calendar. Or call Double Jaw Marketing: (561) 240-1967
Questions
It is a working session on your practice, and you keep the written Method Plan either way. If you want help after, the scope and the price come in writing first.
The picture you scroll through is an illustration, made with an AI image tool from my own panoramic X-ray so the plates, screws, braces and implant are easier to see. Shapes are simplified. Positions follow the X-ray. Move your cursor over it to see the real X-ray underneath, or open the original from the button at the bottom of the picture.
Campaigns are built with your state board's advertising rules and the ad platforms' health policies in mind. In Florida that includes section 466.019 of the Florida Statutes and, for free or discounted offers, section 456.062. Blake is not a lawyer, and this is not legal advice. Your team or counsel has the final word on every ad.
No. Blake is a marketer who went through orthodontic treatment and jaw surgery as a patient. Clinical decisions stay with you.
1. Figures from specific past roles, outside dentistry. Past results are not a promise of future results. Treatment described is Blake's own experience as a patient, not medical advice. The X-ray on this page is Blake's own, shared with his permission. The jaw picture is an AI-assisted illustration based on that X-ray.