About Blake Hickey
I've been the patient. Now I help the practices.
I'm Blake Hickey, founder of Double Jaw Marketing. I help oral surgeons, orthodontists, dentists and speech-language pathologists reach the right patients and give them great service from the first call.
My story
Why a marketer started a company named after jaw surgery.
I've worked in marketing, video and design since 2006, for companies in a lot of different industries. Strategy, ads, video, design: I do the work myself.
In the last few years I've put more of that work into dental and medical practices. Part of that came from working with doctors, a few of them good friends. Most of it came from my own double jaw surgery on May 10, 2023. I went through the consults, the surgery and the recovery. I saw what great clinical care looks like, and how hard it can be for patients to find it and say yes to it.
Doctors are really good at being doctors. None of them went to school to be marketers.
Oral surgeons, orthodontists, dentists and speech-language pathologists spent years learning their craft. They shouldn't have to learn a dance for social media to fill the schedule. That part is my job.
So I started Double Jaw Marketing. The goal is simple: better results for your patients, and a practice that grows the way you want it to.
The Double Jaw Method
The name is how I work.
In double jaw surgery, both jaws move and both have to meet. Marketing for a practice works the same way: the plan and the doing have to line up.
The thinking
- Who the right patient is
- Where the budget goes
- How you'll know it's working
The action
- Calls answered and followed up
- Reviews, referrals and your website
- Ads, single image ads, graphics and video
A few facts
The short version.
I also host and produce a CLE series for The Florida Bar Business Law Section on lawyer advertising compliance, so I spend a lot of time around the rules for honest advertising. Double Jaw Marketing is a brand of Hickey Media LLC.
Let's talk about your practice.
A Method Review is 15 minutes by phone or Zoom. You pick a day and time on the calendar, and we look at where new patients come from and what to fix first.