The New‑Patient Treatment PlanWritten by a marketer who’s been in the chair.
Braces, SARPE, double jaw surgery and aligners showed me what patients go through before they ever book. This plan walks your team through the patient’s whole experience, stop by stop, with what to check, what to send and what to fix.
Get the plan
Open it right here, or have a copy sent to your inbox to share with your team.
Open the plan now- The callback test
- Four fridge sheets
- Messages to copy, with the rules beside them
Nine stops, from the first search to years after.
Every stop has the patient’s side on top and your move underneath: a quick check you can run today, a message you can copy and what I’d fix.
The callback test
Time how long it takes your office to answer your own form.
Four fridge sheets
Who to call, what to eat, is it an emergency and before your visit.
Messages to copy
Reminders, check‑ins, review replies and an intro to nearby offices, with the rules beside each one.
Your referral circle
Who to meet next in your area, schools and events included.
I’m not your doctor. I was the patient.
Your treatment plans are built on training I don’t have. This one is built on what I noticed as a patient and on marketing work since 2006. It’s meant to make you look at new patients a little differently, and to help the patient first.
- BracesWhere it started.
- SARPEMy upper jaw was surgically widened.
- Double jaw surgeryUpper and lower jaw.
- HealingEvery meal went through a blender, restaurant meals included.
- Braces offThe braces came off.
- AlignersWhat I wear now to keep it.
500+ projects since 2006.
Tap a face to read what they said.
“One of the qualities that I admire most about Blake was his exceptional project management skills.”
Dennis C. · Content designer, worked with Blake for nearly two years
Unpaid LinkedIn recommendations, quoted as written. From Blake’s work outside dentistry, not from dental patients or practices, and not a prediction of results. Read them in full
The New‑Patient Treatment Plan is marketing education from Double Jaw Marketing, a brand of Hickey Media LLC. Blake Hickey is not a dentist, a doctor or a lawyer. Nothing here is clinical, legal or financial advice, and no results are guaranteed.
Recommendations are unpaid, from LinkedIn, and describe one person’s experience with Blake’s work outside dentistry.