Build your dental marketing plan around the cases you want
By Blake Hickey, founder of Double Jaw Marketing
Enter your website and specialty to see the patient you want and what we'd build to reach them.
How it works
- Enter your websiteAnd pick your specialty
- See your previewReady in under a minute
- Get your Starter PlanFree, by email
- Talk it throughOptional free 15‑minute review
The preview uses only your website address and specialty. Never enter patient information.
Top jaw: the patient you wantBottom jaw: what we'd buildEverything shown is an example mockup.
Top jaw
Who your patient isBottom jaw
What gets built for your practiceYour First-Month Starter Plan for your practice
Your Starter Plan arrives by email, with a link to book a free 15-minute Practice Marketing Review.
The bottom jaw keeps going after the first click
Tap a step to see what we'd build for your practice.
Texts and emails go only to patients who agreed to hear from you, and your practice reviews every one before it sends.
What is a dental marketing plan?
A dental marketing plan names the patients and cases a practice wants, then maps how they find you, trust you and book: search ads, your website, AI answers, social ads and the first phone call. The tool above shows examples, and your Starter Plan arrives by email.
From preview to a plan your team can use
- STEP 1A free 15-minute review
Blake walks through it with your real website and the tools you already use.
- STEP 2Price and timing in writing
If it fits, you get both before anything starts. If not, you leave with ideas you can use.
- STEP 3Built with your team
Top jaw first, then the bottom jaw, then a monthly look at which calls became cases.
Cost and timing
The preview, your Starter Plan and the 15-minute review.
A separate engagement, priced in writing after the review.
Paid in your own ad accounts, separate from our fee.
A marketer who has been in the chair
Blake Hickey has been in marketing since 2006 and has had his own jaw surgery. As a patient, he saw how first impressions, timing and a team's words shape where people book.
Shot by Blake, or an AI-supported option labeled as AI.
Set up in your practice's name.
Plus the referrals that move between them.
Scripts, review requests and patient flow.
What people say about working with Blake
“Blake built trust in his knowledge right away on our first phone call… He really knows his stuff!”
“…there is a real effort to transfer knowledge and the ‘why’ behind what is being done.”
“One of the qualities that I admire most about Blake was his exceptional project management skills.”
Quoted as written, from work outside dentistry.
Before you start
Is it free?
Yes. The tool, the Starter Plan and the review are free. Building it is a separate engagement, priced in writing before anything starts.
How accurate is the first read?
It covers your public website pages only, and it can be wrong. The mockups are labeled examples to get you thinking.
How long does it take?
The preview takes under a minute. Timing for the full build depends on your practice, and you get it in writing after the review.
Who owns the ad accounts?
Your practice does. Accounts are set up in your practice's name, and we work inside them.
Sources: patient worries, searches and scripts are illustrative examples, not search data or a forecast. The age 7 first visit follows the American Association of Orthodontists (aaoinfo.org).
Any live ad for a general dentist names the practice as general dentistry. This is marketing information, not legal advice; talk with your own attorney about advertising rules for your practice.