ChatGPT Ads
ChatGPT ads for dental, orthodontic and oral surgery practices.
When someone asks ChatGPT about braces, implants or jaw surgery, they're often still deciding. Blake sets up ChatGPT ads for practices that want to reach them then, with a landing page and follow-up built for someone who isn't ready to call yet.
Free, 15 minutes by phone or Zoom, with Blake.
The short answer
Can a dental practice advertise on ChatGPT?
Yes, in the US, with OpenAI's approval. OpenAI's ad policy lists dental services as a category it may approve case by case, and it can ask for proof of licensure. Ads show to adults on ChatGPT's Free and Go plans, below an answer and labeled as ads. They stay out of personal health conversations, and approval is up to OpenAI.
By Blake Hickey, founder of Double Jaw Marketing.
Where things stand
What ChatGPT ads look like for practices right now.
The rules for health advertisers changed more than once in 2026, so this section links each point to its source below.
- Open to US businessesThrough OpenAI's self-serve Ads Manager, which is still in beta, or through ad partners. OpenAI, May 2026.
- Dental services need approvalOpenAI may approve dental advertisers in the US case by case and can ask for proof of licensure. OpenAI Ad Policies.
- Adults only, two plansAds show to logged-in adults on ChatGPT's Free and Go plans, never to users under 18. OpenAI, January 2026.
- One small formatA small icon and a line of text under the answer, labeled as an ad. Digiday, May 2026.
- OpenAI picks the momentYou bid per click or per thousand views; OpenAI decides where each ad appears and keeps ads out of personal health conversations.
- Totals, not conversationsAdvertisers see aggregated results through a pixel and conversion data, never anyone's chat.
Early numbers
What the first reports say about cost.
Reported ChatGPT click bids sit below the average dental Google search click. ChatGPT ads are also clicked less often, and there's no cost per lead data yet.
| Measure | ChatGPT ads | Google search ads, dental | Facebook lead ads, dental |
|---|---|---|---|
| Cost per click | $3 to $5 bids, reported in OpenAI's pilot | $8.00 average | $5.70 average |
| Click-through rate | 0.73%, US, all advertisers pooled | 5.66% | 1.62% |
| Cost per lead | No published data yet | $72.97 | $61.56 |
Why the click is only the start
Built for people who are still deciding.
A Google search for a nearby orthodontist often comes from someone ready to call. A ChatGPT question comes earlier, so the page and the follow-up do more of the work than the ad.
A page that matches the question
Asked about aligner costs? The page answers that first, then offers a consult. OpenAI checks the match.
A next step that fits
A consult for people who are ready. A guide or question form for people who aren’t.
Follow-up with consent
Email and text only to people who agreed, with an opt-out in every message.
Tracking from day one
OpenAI’s pixel and your call tracking go in before the first ad runs.
Rules checked first
OpenAI’s ad review, your state dental board’s rules and health policies come before copy. Your attorney has the final word.
Visuals on the page
The ad is text. The page carries the photos, graphics, infographics and video.
The ad format
What a ChatGPT ad looks like.
For now, a ChatGPT ad is a small icon and a short line of text below the answer, labeled as an ad and kept apart from it. The words have to earn the click, and the page behind them has to earn the consult.
Illustration only. A mockup of the ad format for a fictional practice, not a real ad or a real campaign.
Who it fits
A natural next step if you already run Facebook and Instagram ads.
Practices already on Meta have most of what a ChatGPT pilot needs: a landing page, follow-up and a team that answers new leads quickly. ChatGPT adds someone who asked a question, not someone scrolling.
- You offer care people research firstClear aligners, braces, implants, wisdom teeth or jaw surgery.
- You already track leadsYou can see which ads bring calls and consults today.
- Your front desk follows up the same dayNew leads get a call or text back while they're still interested.
- No landing page or tracking yet?Start there. The free review shows what to set up first.
How a pilot runs
From approval to a monthly read.
- Approval checkAccount in your practice's name, license details ready.
- Landing pageBuilt for the question people ask, not the ad.
- TrackingPixel, call tracking and consult logging in place.
- Measured pilotA daily budget you set, in your service area.
- Monthly readConsults by source, next to Google and Meta.
How Blake works
Your account, your data.
- Your practice owns the accountSet up in your practice’s name. If you ever part ways, everything stays with you.
- Set up the way he’d want his ownHe’s been on the other side of that himself and knows how it feels.
- Ad spend stays separateAd spend is paid by the practice and is never part of the fee.
- Built by Blake, run as a pilotHe runs ChatGPT ads for clients today. Dental services became eligible in 2026, so the first months are a measured pilot with numbers your team can see.
See whether a ChatGPT pilot fits your practice: book a free review
Questions
Questions practices ask about ChatGPT ads.
Can dental practices run ChatGPT ads?
In the US, yes, with OpenAI's approval: dental services are a health category it may approve case by case, and it may ask for proof of licensure. The rules for health advertisers changed more than once in 2026.
Will my ad show when someone asks ChatGPT about their own teeth?
Not always. OpenAI keeps ads out of personal health conversations, decides where every ad appears, and only shows ads to adults on ChatGPT's Free and Go plans.
Are ChatGPT ad clicks cheaper than Google Ads clicks?
Early reports point that way: Digiday reported $3 to $5 click bids in OpenAI's April 2026 pilot, against LocaliQ's $8.00 average dental Google search click. ChatGPT ads are clicked less often, and OpenAI says there are no performance benchmarks yet.
Does it replace Google Ads or Facebook ads?
No. Keep the channels that bring you consults now, and add ChatGPT as a measured pilot judged by booked consults next to them.
Who owns the ChatGPT ads account?
Your practice does: the account is set up in your practice's name, which is also how OpenAI reviews advertisers, and Blake works inside it. If you ever part ways, the account, its data and your website stay with you.
What does it cost with Double Jaw?
The review is free, and the written plan is yours to keep. Ongoing work is scoped on that call, with the price in writing before anything starts. Ad spend is separate and is never part of the fee.
Can my practice show up in ChatGPT answers without ads?
Yes. OpenAI says ads don't influence answers, and ChatGPT search draws on web providers such as Bing and on Yelp for local details, so a website OpenAI's crawler can read and accurate listings are where that work starts.
What happens on the free review?
Blake spends 15 minutes with you by phone or Zoom and looks at what you run now, from your website to your follow-up. You keep the written plan, whether or not you hire Double Jaw.
See also: Google Ads for practices · Orthodontists · Oral surgeons · Dentists · ChatGPT ads and AI search: what practices should know · Working with Double Jaw
Sources: OpenAI Ad Policies · OpenAI: new ways to buy ChatGPT ads · OpenAI: our approach to advertising · Digiday on ChatGPT click pricing · Search Engine Journal on ChatGPT ad click rates · LocaliQ search benchmarks · LocaliQ Facebook benchmarks. Figures are reported by third parties and change often. This page is general information, not legal or medical advice.
Reach people while they're still deciding.
It starts with a free 15-minute review.
Or call (561) 240-1967. Not ready? Browse the free resources.