Dental PPC and Google Ads
Dental PPC and Google Ads for dentists and oral surgeons.
Blake runs the campaigns himself, on Google search, Maps and YouTube. He starts with keyword research and your ideal patient, then tracks every call back to the ad that brought it.
Free, 15 minutes by phone or Zoom, with Blake.
The short answer
How should a dental practice run PPC and Google Ads?
Dental PPC means paying for clicks on Google search, Maps and YouTube. Judge it by booked cases, not clicks. Research the searches for the procedures you want, show ads where your patients live, send each search to the page that fits it, track calls from the first day, and review a monthly report that ties calls and consults back to each campaign.
By Blake Hickey, founder of Double Jaw Marketing.
What the work covers
Paid search, set up to be measured.
Each campaign is built so you can see what it brings in, not just how many people clicked.
Keyword research
The searches your ideal patients use, sorted by intent.
Location targeting
Ads shown where your patients live and drive from.
The right page
Ready-to-book searches get a landing page. Researchers get an article.
Call tracking
Calls tracked from the first day, so every consult has a source.
YouTube ads
Short video of your real team and office, where Google’s health policies allow.
Monthly reporting
Calls, consults and cases by campaign, as your team logs them.
Your monthly report
What you see each month.
| Report line | What it tells you |
|---|---|
| Calls by campaign | Which ads make the phone ring |
| Consults booked | Which calls turned into appointments, as your team logs them |
| Cases started | Which campaigns brought in the treatment you want |
| Search terms | The real searches behind your clicks, trimmed each month |
| Cost per consult | What each booked consult cost in ad spend |
How Blake works
Your account, your data.
- Your practice owns the accountBlake works inside your Google Ads account, never his own.
- Ad spend stays separateAd spend is paid by the practice and is never part of the fee.
- Built by Blake himselfHe has run paid campaigns for local businesses, health and wellness offers and technology companies.
- Account health is part of the setupHe is a member of the Google Ads Help Community and has helped businesses with Google account problems.
From Blake's work before Double Jaw
What people say about working with Blake.
“Blake built trust in his knowledge right away on our first phone call… He really knows his stuff!”
“…there is a real effort to transfer knowledge and the ‘why’ behind what is being done.”
“One of the qualities that I admire most about Blake was his exceptional project management skills.”
Quoted as written, from work outside dentistry. Read more reviews
Questions
Questions practices ask about Google Ads.
Who owns the accounts and the website?
Your practice does. Blake works inside accounts your practice owns, and he can work alongside an agency you already have.
What does it cost with Double Jaw?
The review is free, and the written plan is yours to keep. Monthly plans start at $1,500 a month, with the price in writing before anything starts. Ad spend is separate and is never part of the fee. Pricing subject to change.
Do you work with oral surgery practices?
Yes. Oral surgery, implant, orthodontic and general dental practices, with campaigns built around the cases each practice wants.
Are there special Google Ads rules for dental ads?
Yes. Google’s healthcare policies limit some health-related targeting, so campaigns are planned around them, and your practice’s attorney has the final word on regulatory wording.
What if our Google Ads account was suspended?
Start with the free review. Blake will look at what happened and tell you what he would do first.
Do you run YouTube ads too?
Yes. YouTube runs through Google Ads, so Blake plans it with your search campaigns: short videos of your real team and office, plus single image ads, graphics, illustrations and infographics where they fit, all tracked in one monthly report.
What happens on the free review?
It’s 15 minutes with Blake by phone or Zoom, looking at your website, ads, phones and follow-up. You leave with a written plan of what he would change first, whether or not you hire Double Jaw.
See also: Oral surgeons · Dentists · Dental implant marketing · Dental SEO · Facebook and Instagram ads · ChatGPT ads for practices · Reviews and reputation · Working with Double Jaw
Sources: Google Ads healthcare policy · Google personalized advertising policy. This page is general information, not legal or medical advice.
Ads you can trace to booked cases.
It starts with a free 15-minute review.
Or call (561) 240-1967. Not ready? Start with the $97 front desk kit.