Reviews and reputation
Reviews and replies that protect your practice.
Patients read your reviews and how you reply. Double Jaw helps your team ask every patient for a review the same way, and answer each one without patient details, so your Google profile and your patients’ privacy stay protected.
Free, 15 minutes by phone or Zoom, with Blake.
The short answer
How should a dental practice handle reviews?
Build two habits. Ask every patient for a review the same way, without rewards or pressure, and reply to each review without confirming the person is a patient or mentioning their care. Google’s review policy bans incentives and asking only happy patients, and HHS has settled with a dental practice over patient details in review replies.
By Blake Hickey, founder of Double Jaw Marketing.
What the work covers
A simple system your front desk can run.
Reviews keep coming when asking is easy and replies are safe. These are the pieces Blake sets up with your team.
Ask everyone the same way
A short script and a link by text or email after each visit, to every patient.
Reply guidelines
Thank people without confirming they are a patient or mentioning care. Your attorney has the final word on privacy rules.
One at a time
Each review gets its own reply. In Blake’s experience, bulk or copy-paste replies can cause problems for a profile.
Hard reviews
A calm public reply that invites a call, so details stay offline.
Google Business Profile
Hours, photos, services and posts kept current.
Monthly check-in
New reviews, replies and anything that needs your attention.
What a safe reply looks like
One review, one calm reply.
Example review
"I waited 40 minutes and nobody told me why."
Example reply
Thank you for taking the time to share this. We want every appointment to start on time, and we'd like to hear more. Please call our office manager at the main number so we can talk it through.
Example only, written for this page. The reply doesn't confirm the person is a patient or mention any care.
How Blake works
Protect the name on the door.
Your name and license are on every public reply. Working with lawyers taught Blake how hard professionals work to protect their name, so replies follow clear guidelines and drafts your team approves.
| Step | Do | Don’t |
|---|---|---|
| Asking | Ask every patient the same way | Ask only the patients you expect to be happy |
| Rewards | Make asking easy with a link | Offer payment, discounts or free services |
| Replies | Thank them and invite a call | Confirm they are a patient or mention care |
| Posting | One reply at a time, approved by your team | Bulk or copy-paste replies |
From Blake's work before Double Jaw
What people say about working with Blake.
“Blake built trust in his knowledge right away on our first phone call… He really knows his stuff!”
“…there is a real effort to transfer knowledge and the ‘why’ behind what is being done.”
“One of the qualities that I admire most about Blake was his exceptional project management skills.”
Quoted as written, from work outside dentistry. Read more reviews
Questions
Questions practices ask about reviews.
Can you write our replies?
Blake drafts replies and guidelines, and your team approves what gets posted.
Should we reply to every review?
Replying to each review, good or bad, shows patients someone is listening. Keep every reply free of patient details.
Can we offer patients something for a review?
No. Google’s policy doesn’t allow payment, discounts or free services in exchange for reviews, and the FTC’s 2024 rule limits review incentives too.
Can we ask only happy patients for reviews?
No. Google’s policy doesn’t allow selectively asking for positive reviews. Ask every patient the same way.
What does it cost with Double Jaw?
The review is free, and the written plan is yours to keep. Monthly plans start at $1,500 a month, with the price in writing before anything starts. Ad spend is separate and is never part of the fee. Pricing subject to change.
What happens on the free review?
Blake spends 15 minutes on a phone or Zoom call looking at your reviews, website, phones and follow-up. You leave with a written plan, whether or not you hire Double Jaw.
See also: Dentists · Orthodontists · Free resources · Google Ads for practices · South Florida dental marketing · Working with Double Jaw
Sources: Google review policy · FTC rule on reviews (2024) · HHS settlement with a dental practice over review replies. This page is general information, not legal or medical advice.
More reviews, replied to the right way.
It starts with a free 15-minute review.
Or call (561) 240-1967. Not ready? Start with the $97 front desk kit.