Jaw surgery marketing

Jaw surgery marketing from someone who's had it.

Jaw surgery is a team effort between the patient, the orthodontist and the surgeon, and braces usually come first. Many patients spend months reading and watching before the consult. Double Jaw helps oral surgeons show up on that path.

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Free, 15 minutes by phone or Zoom, with Blake.

Blake Hickey, founder of Double Jaw Marketing, in his studio — Blake Hickey, founder. Had SARPE and double jaw surgery in 2023.

The short answer

How do oral surgeons market jaw surgery?

Follow the patient's real path. The conversation usually starts at the orthodontist, braces come before surgery, and many patients research for months, often on YouTube. Oral surgeons do well by making referrals easy for orthodontists, publishing patient education the surgeon has approved, and following up with the questions families bring home after the consult.

By Blake Hickey, founder of Double Jaw Marketing.

What the work covers

Meet patients where the path starts.

Jaw surgery is rarely an impulse search. These are the pieces that help a patient, a parent and a referring orthodontist feel ready.

Orthodontist referrals

Referral letters, case updates and a simple kit, so orthodontists can send cases easily and stay in the loop.

Patient education

Pages and video on genioplasty, overbite and underbite correction, SARPE (widening the upper jaw) and recovery. Your surgeon reviews every word.

Search and AI answers

Answers Google and AI search can quote when patients look for jaw surgery near them.

Consult follow-up

Messages that answer what families bring home: timing, insurance steps and recovery.

Recovery content

Guides for the weeks after surgery, from eating to follow-up visits, that patients share.

Call tracking

Every call gets a source, by referring office and channel.

The patient path

From the first question to the consult.

1Orthodontist
The conversation about surgery usually starts here, and braces come first.
2Research
Search, YouTube and AI answers, often for months.
3Consult
The surgeon explains the plan, timing and recovery.

Been there

The X-ray behind the name.

Blake Hickey's own panoramic X-ray from his orthodontic treatment, with a bracket on every tooth

Blake's own panoramic X-ray, shared with his permission. Not a patient's. Read his story

How Blake works

I've been the patient in the chair.

Blake had braces, then SARPE, then double jaw surgery in May 2023.

He met more than one oral surgeonThe ones he trusted answered his questions before he asked them. That is what this marketing is built to do.
His recovery video travelsSome doctors share it with their patients.
Your surgeon approves every wordHe is not a doctor and doesn’t give medical advice. He drafts from what patients ask, and your surgeon reviews it before anything goes live.

See what Blake would change first: book a free review

Questions

Questions surgeons ask about jaw surgery marketing.

Is this only for oral surgeons?

It is built for oral surgeons, and orthodontists use the same pieces to explain the surgical path to patients they refer.

Who writes the clinical content?

Blake drafts it from the questions patients ask, and your surgeon reviews and approves every page and video before it goes live.

Can you use our before-and-after photos?

Only with written patient consent and your own attorney’s OK on how they are shown.

What does it cost with Double Jaw?

The review is free, and the written plan is yours to keep. Monthly plans start at $1,500 a month, with the price in writing before anything starts. Ad spend is separate and is never part of the fee. Pricing subject to change.

What happens on the free review?

It's a 15-minute phone or Zoom call where Blake reviews your website, ads, phones and follow-up, and you leave with a written plan whether or not you hire Double Jaw.

Sources: AAO: orthodontic surgery. This page is general information, not legal or medical advice.