Implant marketing
Dental implant marketing built around the consult.
Implant patients often compare options for a while before they call. Double Jaw helps your practice show up while they research, answer the phone well when they call, and follow up while they decide.
Free, 15 minutes by phone or Zoom, with Blake.
The short answer
How should a practice market dental implants?
Build it around the consult, not the click. Publish clear answers on cost, the process and recovery, run ads for implant searches near your office, make sure the front desk answers well, and follow up while patients decide. Track every call so you can see which marketing brings in consults and accepted treatment plans.
By Blake Hickey, founder of Double Jaw Marketing.
What the work covers
Every piece points at a booked consult.
Implant marketing has more moving parts than a single ad. These are the pieces Blake sets up and tunes with your team.
Search and AI answers
Pages that answer cost, process and recovery questions, written so Google and AI search can quote them.
Google Ads
Implant and full-arch searches in your area. Ad spend stays separate from the fee.
Meta ads and video
Real video and photos for the feed, or a labeled AI-supported option when time or budget is tight.
Call tracking
Every call gets a source before the first ad runs.
Consult follow-up
Texts and emails that answer the questions that stall a decision.
Reviews and replies
An easy way to ask every patient for a review, and replies with no patient details.
Three procedures, three paths
Implants, wisdom teeth and jaw surgery are marketed differently.
| Procedure | Who usually decides | How they find you | What moves them | What to measure |
|---|---|---|---|---|
| Implants | The patient, often with family | Search, AI answers, ads and reviews | Clear answers on cost, financing and the process, and an unrushed consult | Calls, consults and accepted treatment plans |
| Wisdom teeth | Often a parent, with the dentist | The referring dentist, then a quick search of your name | Easy scheduling, clear recovery information and a friendly first call | Referrals by office and calls that book |
| Jaw surgery | The patient and family, with the orthodontist | The orthodontist, then months of reading and video | Patient education and the sense that someone has been through it | Orthodontist referrals and consults |
How Blake works
Start with what you have now.
The first call looks at your website, ads, phones and follow-up. Often a few changes to targeting or follow-up come first, before anything new gets built.
- ResearchClear answers on cost, the process and recovery.
- First callA front desk that answers well and books the consult.
- ConsultAn unrushed visit, tracked back to its source.
- DecisionFollow-up that answers what stalls a yes.
Before dentistry, Blake marketed health and wellness offers, where platforms are strict and people take their time to decide. He builds the pieces himself, from keyword research to video edits, and brings in partner specialists when a project needs more hands.
From Blake's work before Double Jaw
What people say about working with Blake.
“Blake built trust in his knowledge right away on our first phone call… He really knows his stuff!”
“…there is a real effort to transfer knowledge and the ‘why’ behind what is being done.”
“One of the qualities that I admire most about Blake was his exceptional project management skills.”
Quoted as written, from work outside dentistry. Read more reviews
Questions
Questions practices ask about implant marketing.
What does it cost with Double Jaw?
The review is free, and the written plan is yours to keep. Monthly plans start at $1,500 a month, with the price in writing before anything starts. Ad spend is separate and is never part of the fee. Pricing subject to change.
How long until implant marketing brings in consults?
It depends on your market, budget and website: paid search can bring calls once campaigns are live, while search and AI visibility build over months. The written plan sets expectations for your practice.
Who owns the accounts and the website?
Your practice does. Blake works inside accounts your practice owns, and he can work alongside an agency you already have.
Will the ads follow dental advertising rules?
Ads are written to be accurate, with no promises of results, and planned with Google and Meta health policies in mind. Your practice and your own attorney make the final call on regulatory wording.
What happens on the free review?
It's a 15-minute call with Blake by phone or Zoom about your website, ads, phones and follow-up. You get a written plan of what to fix first, whether or not you hire Double Jaw.
See also: Oral surgeons · Jaw surgery marketing · Google Ads for practices · Reviews and reputation · Working with Double Jaw
Sources: Google Ads healthcare policy. This page is general information, not legal or medical advice.
More implant consults that turn into cases.
It starts with a free 15-minute review.
Or call (561) 240-1967. Not ready? Start with the $97 front desk kit.