Dental SEO
Dental SEO for dentists, orthodontists and oral surgeons.
Blake does the search work himself: the keyword research, the pages for the cases you want, local SEO for your Google Business Profile and Maps, and the AI answers patients now read before they call.
Free, 15 minutes by phone or Zoom, with Blake.
The short answer
How does dental SEO work for a specialty practice?
Dental SEO means showing up when a patient or a referring dentist searches for the care you provide, near you. For a specialty practice it comes from a page for each procedure you want more of, a complete Google Business Profile, reviews asked for the same way every time, links from real local sources, and answers written in words patients use. AI answers draw on the same signals.
By Blake Hickey, founder of Double Jaw Marketing.
What the work covers
Search work you can see and measure.
Each piece is built so you can see what it brings in, not just where you rank.
Keyword research by procedure
The searches behind implants, wisdom teeth, jaw surgery, braces or a first exam, sorted by what the searcher is ready to do.
Pages for the cases you want
A page for each procedure you want more of, written in patient words, with one clear way to book. Educational articles for people still researching.
Local SEO and Google Maps
Services, photos, hours and categories kept complete and current, so you show up in the map results near your office.
Reviews, asked the right way
Every patient asked the same way, no incentives and no filtering, with replies that never confirm someone is a patient.
AI search answers
Clear, sourced answers to the questions patients ask, so ChatGPT, Google's AI Overviews and other assistants have something worth citing.
Technical upkeep
Indexing, speed, schema and internal links checked in Search Console, so the pages you built can actually be found.
By specialty
Each specialty searches its own way.
A parent looking for braces and an adult weighing jaw surgery type very different things. Your pages should match what each one is asking.
| Specialty | What patients search for | The page that answers it |
|---|---|---|
| Oral surgery | Dental implants, wisdom teeth removal, jaw surgery consults, near them | A page per procedure, plus a page for referring dentists |
| Orthodontics | Braces for a teen, adult braces, clear aligners, what treatment costs | Orthodontic SEO pages for parents and for adults, with a free consult path |
| General dentistry | A new dentist near them, an emergency visit, cleanings, implants | A new patient page and a page for each service you want to grow |
| Speech therapy | Speech therapy for a toddler, a speech evaluation near them | A parent-first page with what the first visit looks like |
More by specialty: oral surgeon marketing · orthodontic marketing · marketing for dentists · speech therapy marketing
How Blake works
Written from the patient's side of the search.
While I shopped around for my own jaw surgery, I read other patients' stories and sat through consults with dentists, orthodontists and surgeons. I know how much a patient decides before they ever pick up the phone. That's who your pages are written for.
I still do the work myself: the keyword research, the page structure, the internal links and the reporting. I know the difference between a landing page built to book and an educational article built to earn trust and rank, and each one has its job. Search pairs well with Google Ads, so you can see which searches turn into consults while the organic pages grow.
Your practice owns the website, the Google Business Profile and the Search Console account. I work inside them.
See what Blake would fix first in your search results: book a free review
Your monthly report
What you see each month.
| Report line | What it tells you |
|---|---|
| Searches you showed up for | Which procedures and towns your pages are seen for, and where they rank |
| Clicks by page | Which pages people choose from the results |
| Calls and bookings from search | Which pages and your Business Profile make the phone ring |
| Reviews | New reviews and replies, asked the same way every time |
| What changed and what's next | The pages built or fixed this month, and the plan for next month |
Questions
Questions practices ask about dental SEO.
How long does dental SEO take?
It depends on your competition, your website's history and how much is built, and Blake tells you what he sees on the free review. Your monthly report shows progress from your own Search Console, while Google Ads can bring in calls as the organic pages grow.
Does SEO help us show up in ChatGPT and AI answers?
It helps, because Google says its AI features draw on the same work as regular search: helpful pages, crawlable text and a current Business Profile. Research on ChatGPT local answers found business websites among the sources it cites most, though no one can promise an AI answer will name you.
Who owns the website and accounts?
Your practice does. Blake works inside accounts your practice owns, and he can work alongside an agency or website company you already have.
How much does dental SEO cost?
The review is free, and monthly plans start at $1,500 a month, with the price in writing before anything starts and ad spend never part of the fee. Pricing subject to change.
Do you work with practices outside Florida?
Yes, Blake is based in Jupiter, Florida, and works with practices across the US, mostly by phone and video. In South Florida he can also work on site.
What happens on the free review?
It's 15 minutes with Blake by phone or Zoom, looking at your website, ads, phones and follow-up and what he would change first. You leave with a written plan, whether or not you hire Double Jaw.
See also: The Double Jaw Method · Google Ads for practices · Facebook and Instagram ads · Dental reputation management · South Florida dental marketing · AI search for dental practices
Sources: Google Search Central, AI features and your website · Google SEO Starter Guide · Google Business Profile guidelines · BrightLocal, ChatGPT search sources for local queries · FTC rule on consumer reviews and testimonials. This page is general information, not legal or medical advice.
Show up where your patients are searching.
It starts with a free 15-minute review.
Or call (561) 240-1967. Not ready? Start with the $97 front desk kit.